Search Engine Marketing (SEM) is an acronym that encompasses all the skills that a web marketing specialist has to take your strategies to the web. SEM is the branch of marketing that deals with marketing on the web. A good online marketing campaign requires a lot of teamwork. The web marketing strategy includes winning the cooperation of various professionals that will create the most effective strategy.
Search Engine Marketing includes:
–SEO Strategy: Web Site optimization for indexing in search engines.
–SMM: Social Media Marketing will ensure advertising on social media like facebook, twitter, google plus, instagram, pinterest, youtube, vimeo; on all social platforms on the web.
-DEM: Direct Email Marketing is to send e-mails to customers or potential customers. Direct e-mail marketing is very popular because it is economic, effective and also eco-friendly since they save on paper.
“Instead of interruption marketing one-to-many web marketing can provide useful content just at the precise moment when a person needs it”- David Meerman Scott