What is the definition of Brand Design?
What is brand design definition? Brand design is a trademark. In the jargon of graphic advertising it is so much more.
Brand design is the identity of a company; this word is expressed as a whole very complex concept that encompasses several categories of the advertising industry.
When building a brand for a new company, the first thing you have to consider is what kind of audience we want to reach. Emotion is a factor that is often overlooked because many graphic designers assume that the important thing is that it works as a whole, instead the thing that matters is the message you want to convey and what you want to represent. It is essential to choose the name that perfectly embodies a concept you want to convey. At this point we get to the logo design, a graphic in which we choose the right combinations of image and font colors. Brand design contains in itself all the processes listed above to determine the corporate identity, and it will also consist of a whole series of accessories required by a company for their visual communication: paper, packaging, brochures, flyers, business accessories for customers and employees.
Team IG-Global will be able to guide you in the creation of your new logo or redesign of the old corporate brand.