What is the logo?
Logo by definition is short for logotype; a logo is the symbol and the words of a company, a product, a brand. But what is the logo?
The logo is the essence of the company, a summary of what you want to convey to the market.
Brand design and naming are the image and the entire communication of a company: it is the primary characteristic of the company or the product, the first step towards the creation of a marketing strategy. The logo design is a collection of graphics, fonts and colors that identify the company and help you stand out from the crowd. When you create a logo you have to think about being different. The logo of Coca Cola is unique, as it is one of nike, adidas, apple and so on. For this reason it is better to trust experts in graphic design. The web is full of tools and applications to create a logo in two clicks.
Designing a logo that will be posted on the main website is the same as designing for print and print advertising. It must be printable in different sizes, from as small as for company giveaways to big ones for posters or billboards. It is important to put your trust in experts!