E-Commerce: When is it better to use WordPress?

01/10/2018
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The WordPress plugin for creating online shops

As described in a previous article, PrestaShop and WordPress are the most frequently used CMS for the realization of e-commerce. They are both very valuable, but intended for different purposes. PrestaShop is a platform created exclusively to fulfil its function as a marketable product. It has been maintained down to the smallest detail and is recommended for those who have a large product catalogue with products available in different sizes and colours. With PrestaShop you can manage your warehouse, invoices, payments and shipments much better. PrestaShop seems to be the winner of the hypothetical challenge between CMSs for online sales. Actually, if you want to try in online sales, you need to determine what type of store we want to present, this will always depend on the type of products. WordPress is a CMS that was developed for publishing blogs, has undergone an exponential development over the years to become a partner for creating websites.

Thanks to the development of free or paid plugins (extensions), you can add various functions according to customer requirements. One of these free features is the plug-in for E-Commerce WooCommerce. Remember that a WordPress product is recommended to those who have created a website or blog with this CMS and want to sell their products, services, video, books, etc.

As you have already understood, WooCommerce is recommended for those who have a small catalog of products and services to sell and for those who need to manage small sales opportunities. WordPress is a CMS that is predestined for SEO, and thanks to the features that are typical for a blog and a website, it will be easier to connect it to the world of social media and then share the products offered, rather than asking customers for opinions on products or services.

For those who want to start selling online and sell products, even self-made, there will be no problem with the plug-in WooCommerce, in fact it is in fact a recommended solution for those who want to start a business and therefore need to confront users. This type of activity could be described as “Info-Commerce”. But how do you start selling online? For those who are approaching this possibility for the first time, it is best to define some basic points:

  • Who is the product for? A profile of the average user who needs your product must be created. Who they are, what their age group is, what their interests are and how you can help them – all this needs to be summarized to identify the target group.
  • How do you attract the right people? Define a marketing strategy to bring the right people to your website
  • Create an e-commerce website that is suitable for the type of your products Design your website with the right graphics and brand studies
  • Analyse user behaviour Through the specific functions of Google, such as Google Analytics, it is possible to determine the behaviour of users as soon as they have reached your online shop.

For those interested in starting e-commerce with a small stock of selected or handmade products, or for those who only want to sell products online that are not available in the store, an e-commerce website created with WordPress is the most suitable solution. In addition, the laws in force today make it possible to sell online without a sales tax identification number up to a total annual profit of EUR 5,000. These are small facilities compared to the world of commerce without large investments and there is no better entry than WooCommerce.